Recipe for Success: The Campbell’s Story
In this week’s newsletter, we publish one of the best essays from our high school essay contest, by one of our honorable mention winners. This excellent history of the Campbell Soup Company was written by Diya Patel of Woodland Park, New Jersey. Diya...
Uneeda Business History: the Nabisco Story
From its founding in 1898 at the height of the trust era, the National Biscuit Company quickly rose to become the largest of the big branded food companies. By the 1920s the company was far larger than such well-known companies as HJ Heinz, Campbell Soup,...
The American Bicycle Industry: A Short History
There are an estimated one billion bicycles in the world today, almost half of them in China and another one hundred million in the United States. About one hundred million new ones are manufactured each year, over half in China and many others in Taiwan, around...
Kimberly-Clark: From Commodities to Powerhouse Brands
Early in the twentieth century, the Kimberly-Clark paper company pioneered “sanitary napkins” with their Kotex brand. Magazine publishers resisted running ads for the innovative but very private product and retailers hesitated to display Kotex. The company...
Success Lost & Found: Sherwin-Williams
While most big companies disappear over time (as shown in our recent newsletter), some figure out how to survive and prosper decade after decade, even century after century. But is the journey from founding to long-term durability a straight path? Today...
From Milk Duds to Samsonite: The Beatrice Foods Saga
In setting the stage for this story, I interject myself, because “I was there.” Setting the Stage The year is 1975. I am two years out of college, a junior securities analyst for institutional investor Citibank in New York. My veteran analyst boss Pete...
Tech Wars: RCA and the Television Industry
From the telegraph to the modern age, high technology has seen continuous innovation, followed by the rise of numerous competitors, then consolidation into fewer companies, and finally decline. Here is one of our favorite stories. The advent of television rivals...
Music for the Millions: The Wurlitzer Story
Rudolph Wurlitzer and his sons Howard and Farny Wurlitzer The Wurlitzer Company is one of the most interesting companies we have studied. At their peak, their slogan was “Music for the Millions.” Here is the story of this formerly great company, based on...
The Drugstore Shelf and the Stewardship of Brands
“Big pharma” and “biotech” are in the news these days. Politicians attack the industry and the price of drugs. At the same time, Pfizer, Johnson & Johnson, and others hurry along to develop a COVID vaccine. These companies have been among the...
Forgotten Giant: General Foods
For decades America’s largest food company, General Foods was one of the most highly regarded marketing companies in the world. Formed in the roaring twenties by consolidating companies that led the way in convenience foods, GF became an industry giant. ...
Billiards, Bowling, and Boating: 175 Years of Brunswick
A current buzzword is “pivoting,” which means changing your company’s strategy and direction, often into entirely new businesses. Pivots are frequent in young companies trying to find the best markets and a footing for future opportunities. Here we look at...
Battle of the Giant Watchmakers
Every industry tells a story of competition: the rise and fall of companies. Technological industries often see more “changing of the guard” than more stable businesses like food, soap, and beverages. One of the first high-tech industries in America...
How Chattanooga Brought Coca-Cola to the World
Here is an unsung but key part of the long and illustrious history of Coca-Cola, one of the world’s most successful and well-known brands. Few realize the links between the company and the patent medicine (quack) products of the 19th century, which connect it to...
Milton Hershey: Chocolate King, Confectioner, and Creator
This article first appeared in the Archbridge Institute’s American Originals Series. Born in rural Pennsylvania in 1857, Milton Hershey attended seven different schools and never made it beyond the fourth grade. At fifteen, he found his passion in a...The US Consumer Panel Industry, 1940-2020: Lessons for the Age of Big Data¹
It is easy for manufacturers and retailers to know how much product moves out their doors. It is harder, but very necessary, for businesses to know what kinds of people buy what kinds of goods, with what frequency, the degree of brand loyalty, and whether it’s in...
Beyond Wall Street: Great Family Businesses
America has hundreds of thousands of privately-held, family-owned businesses. Thousands of them are large. The list of the largest ones is topped by the hundred-billion-dollar grain and commodities dealer Cargill, the diversified Koch Industries, and candy...
Who Makes Our Balls?
In these troubling times, it’s important to remember something called “fun.” Our weekly newsletters tend to cover big industries like retailing and automobiles. But we also find smaller, niche industries fascinating. Here is a look at who makes the balls used by...
The Tortuous Saga of the First Wonder Drug: Aspirin
Ancient Remedies The Mesopotamian Ur III tablet, dating from about 3500 BC, mentions the willow tree (Salix in Latin) as a medicinal remedy. Centuries later, additional references are found in Egyptian papyrus documents. Throughout history, doctors in many...
A Century of Big Brands
We all grow up surrounded by brands. Being part of our daily lives, they often seem as if they have been around forever and will be around forever. Yet, like most everything else, brands have lifecycles. Only the lucky few survive for decade after...
The Little Soft Drink That Could: The Pepsi Story
Happy Valentine’s Day! Here is a sweet story of candy and soda pop, and of incredible persistence which overcame failure and controversy. Caleb Bradham In 1893, young Caleb Bradham bought the drugstore at the corner of Middle and Pollock Streets in New Bern,...
Same Town, Same Family: The Smucker Saga
In 1752, Amish/Mennonite farmer Christian Schmucker migrated from Switzerland to Pennsylvania. In 2016, his son’s son’s son’s son’s son’s son’s son’s son’s son, forty-six-year-old Mark Smucker, became Chief Executive of the J. M. Smucker Company of Orrville,...
The Unsung Story of the Greatest Industrial Designer
This article first appeared in the Archbridge Institute’s American Originals Series. Outside of the field of product and transportation design, too few people know who Raymond Loewy was. The best-known industrial designer, founder of the industrial...
Gail Borden: Texas Pioneer, Quirky Visionary
This article first appeared in the Archbridge Institute’s American Original Series. Born in upstate New York in 1801, Gail Borden was raised there and in Kentucky and Indiana. As a young man, he moved to Mississippi and then Texas in search of...Consumer Spending 1929 to 2018 in 30 Seconds
The Indiana Glass Company in the 1960s and 1970s: The W.C. Hoover story
I really appreciate the history of the Indiana Glass Company provided by The Museum of Glass in West Virginia (and Tom Felt, Monograph #69) and Craig Schenning in his great book about Indiana Glass from Schiffer Publishing. As well as the folks at...
How Baking Powder Changed the World of Horse Racing and Auto Racing
Donate today and become a founding member of the American Business History Center. At the American Business History Center, we are always looking for ways to connect the present to the past. And hopefully learn some lessons along the way. May is a critical month...Largest US Pharmaceutical and Cosmetic Companies 1956
An interesting list of cosmetics and pharmaceutical companies in 1956, with sales and profit data. Source: Various Financial Reference Books Largest US Pharmaceutical and Cosmetic Companies 1956 (XLSX)Most Powerful Brands in US 1923
Here is an interesting list of the most-recognized brand names in America in 1923. Source: The Leadership of Advertised Brands, by Hotchkiss and Franken, 1923 Most Powerful Brands in US 1923 (XLSX)Largest US food companies 1954 based on Fortune 500 List
This spreadsheet lists the largest publicly-held US food manufacturers in 1954, and includes tabulations by industry segment (meatpacking, bakeries, canners, etc.). Source: 1955 Fortune Magazine with list of the 500 largest US publicly-held companies in 1954 Largest...
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