From Milk Duds to Samsonite: The Beatrice Foods Saga
In setting the stage for this story, I interject myself, because “I was there.” Setting the Stage The year is 1975. I am two years out of college, a junior securities analyst for institutional investor Citibank in New York. My veteran analyst boss Pete...
Tech Wars: RCA and the Television Industry
From the telegraph to the modern age, high technology has seen continuous innovation, followed by the rise of numerous competitors, then consolidation into fewer companies, and finally decline. Here is one of our favorite stories. The advent of television rivals...
Music for the Millions: The Wurlitzer Story
Rudolph Wurlitzer and his sons Howard and Farny Wurlitzer The Wurlitzer Company is one of the most interesting companies we have studied. At their peak, their slogan was “Music for the Millions.” Here is the story of this formerly great company, based on...
The Drugstore Shelf and the Stewardship of Brands
“Big pharma” and “biotech” are in the news these days. Politicians attack the industry and the price of drugs. At the same time, Pfizer, Johnson & Johnson, and others hurry along to develop a COVID vaccine. These companies have been among the...
Forgotten Giant: General Foods
For decades America’s largest food company, General Foods was one of the most highly regarded marketing companies in the world. Formed in the roaring twenties by consolidating companies that led the way in convenience foods, GF became an industry giant. ...
Billiards, Bowling, and Boating: 175 Years of Brunswick
A current buzzword is “pivoting,” which means changing your company’s strategy and direction, often into entirely new businesses. Pivots are frequent in young companies trying to find the best markets and a footing for future opportunities. Here we look at...
Battle of the Giant Watchmakers
Every industry tells a story of competition: the rise and fall of companies. Technological industries often see more “changing of the guard” than more stable businesses like food, soap, and beverages. One of the first high-tech industries in America...
How Chattanooga Brought Coca-Cola to the World
Here is an unsung but key part of the long and illustrious history of Coca-Cola, one of the world’s most successful and well-known brands. Few realize the links between the company and the patent medicine (quack) products of the 19th century, which connect it to...
Milton Hershey: Chocolate King, Confectioner, and Creator
This article first appeared in the Archbridge Institute’s American Originals Series. Born in rural Pennsylvania in 1857, Milton Hershey attended seven different schools and never made it beyond the fourth grade. At fifteen, he found his passion in a...Support Us
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