The Little Soft Drink That Could: The Pepsi Story
Happy Valentine’s Day! Here is a sweet story of candy and soda pop, and of incredible persistence which overcame failure and controversy. Caleb Bradham In 1893, young Caleb Bradham bought the drugstore at the corner of Middle and Pollock Streets in New Bern, North...
The Unsung Story of the Greatest Industrial Designer
This article first appeared in the Archbridge Institute’s American Originals Series. Outside of the field of product and transportation design, too few people know who Raymond Loewy was. The best-known industrial designer, founder of the industrial...
Gail Borden: Texas Pioneer, Quirky Visionary
This article first appeared in the Archbridge Institute’s American Original Series. Born in upstate New York in 1801, Gail Borden was raised there and in Kentucky and Indiana. As a young man, he moved to Mississippi and then Texas in search of...Consumer Spending 1929 to 2018 in 30 Seconds
...The US Consumer Panel Industry, 1940-2000: Lessons for the Age of Big Data¹
It is easy for manufacturers and retailers to know how much product moves out of their doors. It is harder, but very necessary, for businesses to know what kinds of people buy what kinds of goods, and with what frequency, with what degree of brand loyalty and whether...
The Indiana Glass Company in the 1960s and 1970s: The W.C. Hoover story
I really appreciate the history of the Indiana Glass Company provided by The Museum of Glass in West Virginia (and Tom Felt, Monograph #69) and Craig Schenning in his great book about Indiana Glass from Schiffer Publishing. As well as the folks at...
How Baking Powder Changed the World of Horse Racing and Auto Racing
Donate today and become a founding member of the American Business History Center. At the American Business History Center, we are always looking for ways to connect the present to the past. And hopefully learn some lessons along the way. May is a critical month...
Estée Lauder: From One Woman’s Passion to Cosmetics Empire
This article first appeared on February 12, 2018 in The Archbridge Institute’s ‘American Originals’ series. Today, the Estée Lauder Companies have become among the most important cosmetics companies in the world—against huge odds and well-established...
Madam C. J. Walker: The Ultimate Self-Made Woman
This article first appeared on October 31, 2017 in The Archbridge Institute’s ‘American Originals’ series. Her Westchester County neighborhood was the home of Vanderbilts, Morgans, and Astors. Jay Gould and John D. Rockefeller had assembled estates...Support Us
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