A Century of Big Brands

A Century of Big Brands

We all grow up surrounded by brands.  Being part of our daily lives, they often seem as if they have been around forever and will be around forever.  Yet, like most everything else, brands have lifecycles.  Only the lucky few survive for decade after...
Gail Borden: Texas Pioneer, Quirky Visionary

Gail Borden: Texas Pioneer, Quirky Visionary

This article first appeared in the Archbridge Institute’s American Original Series. Born in upstate New York in 1801, Gail Borden was raised there and in Kentucky and Indiana. As a young man, he moved to Mississippi and then Texas in search of...
Brand Man: The HJ Heinz Story

Brand Man: The HJ Heinz Story

This article first appeared on July 5, 2018 in The Archbridge Institute’s ‘American Originals’ series. It’s December 1875. Thirty-one-year-old Henry John “HJ” Heinz is bedridden the entire month with deep depression. On some days, he...
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