Data
The First Fortune 500 – 1954 Data
The first Fortune 500 - 1954 Data set Source: Fortune Magazine 1954 The First Fortune 500 1954 Data (XLSX)
read moreUS Auto Industry Big 3 Sales & Profits 1909-37
Here is data on the rise of the Big 3 US automakers: Ford, General Motors, and Chrysler. Source: Report on the Motor Vehicle Industry, Federal Trade Commission, 1939 US Auto Industry Big 3 Sales & Profits 1909-37(XLSX)
read moreUS Auto Production by Make 1896-1916
Here are estimates of the largest car makers in the early years of the industry, 1896-1916. Source: The American Car since 1775, 1971, by the Editors of Automobile Quarterly US Auto Production by Make 1896-1916 (XLSX)
read moreNew York Newspaper Wars Circulation History 1894-2015
New York City once had many newspapers, and they had serious circulation wars. Here is some circulation data, from 1894, 1928, 1962, and 2015. Source: Various Newspaper Directories New York Newspaper Wars Circulation History 1894-2015 (XLSX)
read more1955 Fortune 500 companies no longer independent
Here is our first effort to list the companies that were on the Fortune 500 list in 1955 that no longer exist as independent companies. We have more work to do here, going down the entire list. But it should remind us of all the fallen giants! Source: Fortune 500...
read moreMarket Capitalization Large US Companies 1964
Largest US companies and their Market Capitalizations in 1964. Market Capitalization Large US Companies 1964 (XLSX)
read moreLargest US Pharmaceutical and Cosmetic Companies 1956
An interesting list of cosmetics and pharmaceutical companies in 1956, with sales and profit data. Source: Various Financial Reference Books Largest US Pharmaceutical and Cosmetic Companies 1956 (XLSX)
read moreMost Powerful Brands in US 1923
Here is an interesting list of the most-recognized brand names in America in 1923. Source: The Leadership of Advertised Brands, by Hotchkiss and Franken, 1923 Most Powerful Brands in US 1923 (XLSX)
read moreLeading US National Advertisers 1979
Here is a list of the companies which spent the most on advertising campaigns in 1979. Source: Advertising Age Yearbook 1981 Leading US National Advertisers 1979 (XLSX)
read moreLargest American discount store chains 1968
Here is a list of the largest US discount store chains in 1968. Note that K Mart, Target, and Walmart were all founded in 1962, six years earlier. However, Walmart was not nearly big enough to make this list! Source: Discount Merchandiser Magazine, June 1969 Largest...
read moreLargest US food companies 1954 based on Fortune 500 List
This spreadsheet lists the largest publicly-held US food manufacturers in 1954, and includes tabulations by industry segment (meatpacking, bakeries, canners, etc.). Source: 1955 Fortune Magazine with list of the 500 largest US publicly-held companies in 1954 Largest...
read more1969 largest hotel chains
Here is a list of the largest US-based hotel chains in 1969, including the number of hotels and motels (“units”). Source: Institutions Magazine 400 1969 list. 1969 largest hotel chains (XLSX)
read moreBig three electrical manufacturers historical data
This sheet contains sales and profit data on Allis-Chalmers, General Electric, and Westinghouse in 1910, 1928, and 1958. Source: Moody's, Standard & Poor's, and Poor's Manuals Big three electrical manufacturers historical data (XLSX)
read moreRetail Industry History Data
Here are the data slides from our video on the history of this industry. Retail History Data (PDF)
read moreMagazine and Broadcasting Industry History Data
Here are the data slides from our video on the history of this industry. Magazine and Broadcasting History Data (PDF)
read moreMovie Industry History Data
Here are the data slides from our video on the history of this industry. Movie Industry History Data (PDF)
read moreComputer Industry History Data
Here are the data slides from our video on the history of this industry. Computer Industry History Data (PDF)
read moreAutomobile Industry History Data
Here are the data slides from our video on the history of this industry. Automobile Industry History Data (PDF)
read moreAirline Industry History Data
Here are the data slides from our video on the history of this industry. Airline Industry History Data (PDF)
read moreTop Selling Headache Remedies and Beer Brands Mid-1960s
Here are two interesting lists, on headache remedies and beer, in the mid-1960s. Source: Television Advertising Representatives Brand Comparisons 1965 Top Selling Headache Remedy Brands in Selected US Cities 1965 (XLSX) Top Selling Beer Brands in Selected US Cities...
read moreLargest Public Consumer Nondurable Products Makers 1954 and 2016
Here are two spreadsheets, listing extensive data on the largest US publicly-held makers of “non-durable consumer products” – food, beverage, soap, etc. – in 1954 and 2016. Source: Fortune Magazine annual lists of the 500 largest US companies (excluding privately-held...
read moreTop Automobile Makes Mentioned in a 1923 Survey
A list of the best-known US automobile brands in 1923. Source: The Leadership of Advertised Brands, by Hotchkiss and Franken, 1923 Top Automobile Makes Mentioned in a 1923 Survey (XLSX)
read moreLargest Companies 1917 and 1929
Here are lists of selected large American companies in 1917 and 1929. The notes on the spreadsheet tabs are important to read. Source: Forbes Magazine 50th Anniversary Issue, 9/15/1967 Largest Companies 1917 and 1929 (XLSX)
read moreLargest American Retailers 1929-2015
This spreadsheet contains extensive data on the largest US publicly-held retailers in 1929, 1955, 1985, and 2015. Source: Compiled by Gary Hoover from Fortune magazine lists of the biggest retailers in 1955, 1985, and 2015, and from the 1930 Moody’s Industrial Manual....
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