Kimberly-Clark: From Commodities to Powerhouse Brands

Early in the twentieth century, the Kimberly-Clark paper company pioneered “sanitary napkins” with their Kotex brand.  Magazine publishers resisted running ads for the innovative but very private product and retailers hesitated to display Kotex.  The company overcame these obstacles, and followed this success with Kleenex, one of the most successful brands in business history.  By … Continue reading Kimberly-Clark: From Commodities to Powerhouse Brands