by Fred Phillips and Dan Merchant | Jul 4, 2020 | Share Your History
It is easy for manufacturers and retailers to know how much product moves out their doors. It is harder, but very necessary, for businesses to know what kinds of people buy what kinds of goods, with what frequency, the degree of brand loyalty, and whether it’s in...
by Laurence Siegel | Jul 25, 2019 | Articles, Finance, Newsletters, Share Your History
Ibbotson Associates, an investment research and data firm that is now part of the financial data giant Morningstar, Inc. (NASDAQ: MORN; mid-2019 market cap $6 billion), was founded in 1977 by Roger Ibbotson, then a young University of Chicago professor. I was its...