Forgotten Giant: General Foods

Forgotten Giant: General Foods

For decades America’s largest food company, General Foods was one of the most highly regarded marketing companies in the world.  Formed in the roaring twenties by consolidating companies that led the way in convenience foods, GF became an industry giant. ...
Three Fun Books on Business History

Three Fun Books on Business History

Some of us still have too much time alone and at home, so it is a good time to get some reading in.  In a prior newsletter, we recommended Alfred Chandler’s Visible Hand as the single most important book to read on business history.  Anyone who is literate about...
Battle of the Giant Watchmakers

Battle of the Giant Watchmakers

Every industry tells a story of competition: the rise and fall of companies.  Technological industries often see more “changing of the guard” than more stable businesses like food, soap, and beverages.  One of the first high-tech industries in America was the watch...
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